Lovita®, the red-fleshed plum, is preparing for its fifth season with a harvest of nearly 800 tonnes in France from the Occitanie and Provence regions and a commercial start-up planned for September 2, and 300 tonnes in Spain, the first significant harvest for Fruites Font in the province of Lleida. A year marked by large sizes and exceptional taste qualities….

16 April 2019 – A splendid blooming season is drawing to a close! LOVITA® is fine and ready for the next season!…

Tuesday 20 August 2019 – With less than one month to go, LOVITA®’s soft curves and flushed cheeks are its finishing touches leading to the…